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About ICON

Every generation deserves a landmark to look up to.

Rising majestically in Mahalaxmi, ICON by MERX redefines what it means to live in luxury apartments in Mahalaxmi. This 54-storey residential tower offers Majestic views of the Racecourse, Planet Godrej, Rani Baug, and Chowpatty. Designed to be a legacy for generations, it blends timeless architecture, refined luxury, and unmatched exclusivity.

Developed by MERX Realty Group, a visionary leader in Mumbai’s real estate landscape, ICON reflects decades of expertise spanning real estate, metals, finance, aerospace, and marine sectors. Our team delivers precision, innovation, and integrity in every project, crafting iconic spaces that inspire, endure, and elevate lifestyles.

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Space On
Your Terms
Expansive jodi configurations thoughtfully designed to evolve with your family’s needs.
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Balance Without
Question
Vastu-inspired layouts crafted to harmonize energy, foster prosperity, and nurture serenity.
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Unobstructed
Views
Floor-to-ceiling glass in living area that does more than frame a view-it frames a life of perspective and presence.

Mahalaxmi Is The Setting.

You Are The Story.

Exclusivity, Redefined

A 5,436.5 sq. m. gated enclave where quietude and privacy take precedence over the ordinary.

Crafted for the legacy you live. Valued for the returns you earn.

Mahalaxmi is more than a landmark-it is a living legacy. Nestled among iconic neighbors such as Planet Godrej , it exemplifies trust, distinction, and enduring value at every level. Here, presence speaks volumes, and quiet prestige carries greater weight than words.

The power of proximity

The city does not merely surround you-it aligns with your life. Every connection, every landmark, every convenience is thoughtfully within reach, creating a seamless balance between work, leisure, and living.

Elite social infrastructure

From the Taj Mahal Palace and Soho House to St. Regis and Willingdon Club, the city’s most coveted experiences become natural extensions of home, offering lifestyle and convenience without compromise.

A legacy in motion

Historic landmarks, modern marvels, and timeless prestige converge at Mahalaxmi. This is not merely a location-it is a narrative of legacy, and you are at its center.

The Story Behind ICON

In the heart of Mahalaxmi, ICON was envisioned as a living landmark rather than just another residential tower.

Inspired by the timeless character of South Mumbai, it reinterprets the neighbourhood’s elegance and rhythm for contemporary life. Every detail – from the grand entrance to the serene interiors – has been designed to offer residents a sense of stature and calm within the city’s energy. Future-ready planning, abundant natural light, and thoughtful ventilation create homes that feel open, balanced, and enduring. Guided by MERX Realty’s multidisciplinary expertise, ICON embodies precision, innovation, and integrity, shaping spaces that do more than shelter; they cultivate legacies for generations.

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Why Mahalaxmi

The Location Advantage
A home’s worth is amplified by the city it calls home.

A home’s worth is amplified by the city it calls home, and Mahalaxmi has long been South Mumbai’s address of influence. Steeped in heritage yet alive with culture, it offers a rare mix of historic landmarks, prestigious clubs, seamless connectivity, and an elite lifestyle.

From ICON by MERX, you’re minutes from St. Regis, Palladium Mall, Taj Hotels, Soho House, top schools, and celebrated dining destinations. With effortless access to Metro Line 5, Mumbai Central, the Sea Link, Eastern Freeway, and Coastal Road, the city doesn’t just surround you – it aligns with you, placing work, leisure, and legacy all at your doorstep.

Configuration

Space on Your Terms.

Intelligent layouts. Infinite elegance. Homes crafted for families who value luxury, light and legacy.

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    2 BHK

    660 sq. ft*

    Smartly planned residences offering effortless flow and privacy - perfect for urban professionals beginning their success story.

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    2 BHK

    700 sq. ft*

    Airy homes with private balcony with floor-to-ceiling glazing that welcomes sunlight and skyline views.

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    3 BHK

    900 sq. ft*

    Sophisticated homes designed for families who value space, elegance and contemporary comfort.

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    3 BHK

    1,125 sq. ft*

    Signature residences with expansive living rooms and private balconies opening to panoramic sea / city vistas.

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    2 BHK + 2 BHK Jodi

    1,320 sq. ft*

    Dual-residence flexibility offering privacy and togetherness — ideal for multi-generational living.

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    2 BHK + 3 BHK Jodi

    1,825 sq. ft*

    The grand presidential residence — vast, refined and opening to a large balcony with breathtaking sea and city views.

Highlights

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    Floor-to-ceiling glazing in living area showcasing Mahalaxmi’s skyline
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    Naturally lit and cross-ventilated interiors
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    Balconies and terraces in select residences (700 / 1,125 / 1,825 sq.ft. (Jodi))
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    Minimalist luxury finishes and intelligent planning
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    MERX-engineered quality ensuring longevity and elegance

Amenities & Lifestyle

Luxury Beyond Walls

A world curated for balance, wellness and celebration — crafted for the few who demand everything.

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    Jogging Track
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    Pickleball Court
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    Cricket Pitch
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    Half basketball court
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    Indoor Play Zone

Location

A home’s worth is amplified by the city it calls home.

Greenery/Sea-View Flats in Mumbai, ICON by MERX

ICON rises in the heart of Mahalaxmi, offering 2,3 BHK and 4 & 5 BHK Jodi apartments in South Mumbai, one of the city’s most historic and prestigious addresses. Our interactive map places you at the centre of heritage, connectivity, and lifestyle, showing at a glance how ICON links to every major destination.

Seamless Transit Options

ICON offers unmatched connectivity with three modes of public transport at your doorstep:

    • Metro Line 3 (Colaba–Bandra–SEEPZ)

      2 mins drive |5 mins walk
    • Mahalaxmi Railway Station

      3 mins drive |8 mins walk (Western Line)
    • Monorali at Jacob Circle

      8 mins walk
    • S Bridge ( Central Connectivity )

      2 mins walk
Location

Projects

About Us

About Us

MERX Realty Group is a next-generation developer dedicated to redefining luxury living in Mumbai. With roots across real estate, metal, finance, aerospace etc, we bring precision, innovation, and integrity to every project. From planning landmark towers to creating communities that thrive, MERX Realty delivers spaces built to endure - and inspire - for generations.

Mission & Vision

Our mission is simple: to create homes and environments that blend timeless design, flawless execution, and lasting value.

Our vision is to elevate Mumbai's skyline with developments that reflect the Highest Standards of Architecture, sustainability, and lifestyle.

Design Philosophy

Every MERX Realty project begins with a single idea, an enduring design. We combine international best practices, sustainable materials, and thoughtful planning to craft residences that are as functional as they are beautiful. Light, air, privacy, and views are not afterthoughts but the foundations of our layouts.